2013年2月28日木曜日

Speeches manipulated to have marketing effects

Today I visited an IT company to have interview with the marketing manager and sales staffs of the company, for the purpose of producing an advertising contents of a sales support company. When marketing specialists are interviewed, they often try to speak things as effective as possible from the point of view of marketing. But unfortunately, speeches manipulated to have marketing effects often have little marketing effects.

2013年2月27日水曜日

Directions of efforts

When we make an effort in a direction, we are apt to forget there can be efforts in other directions. There are efforts not only in the direction of addition, but also in the direction of subtraction, multiplication, and division. I often pursue efforts only in the direction of addition.

2013年2月26日火曜日

Standing on tiptoe

The publicity article that now I am writing is so difficult to write. In a sense this matter was assigned to me  by mistake. If the agent had precisely grasped the details of the matter, I would not have been appointed, because I had few achievements in the same field as this matter. Now that I was appointed, I will complete a great article and show my competence in the field.

2013年2月25日月曜日

Noble places

I think I am a man who belongs to the lower class. There are fields of arts for upper class to enjoy, like Kabuki and Nichibu. I fear that if a lower class man like me attends noble places like a wedding ceremony of a Kabuki actor and a Nichibu performance event, these places are disgraced.

2013年2月24日日曜日

Drawing the "space" around my subject to my brain 2

The saying "Draw the space around your subject, rather than your subject itself" also applies to cognition of our own body. Today practicing martial arts, I tried to draw the image of each of my body parts like vertebrae (the bones that form the spine) and the "space" around those parts simultaneously to my brain. I felt I could perceive my body parts and body as a whole more precisely than ever.

2013年2月23日土曜日

Drawing the "space" around my subject to my brain

In a how-to book about drawing it was said that "Draw the space around your subject, rather than your subject itself". Recently I found this saying applied not only with drawing but also to cognition as a whole. Cognition is, so to speak, a "drawing" to our brain. I tried to "draw" the image of the subject I was writing about and the "space" around the subject simultaneously to my brain. I felt I could recognize the structure of the subject far more deeply than ever.

2013年2月22日金曜日

222222222

It was just twenty-two minutes and twenty-two seconds past twenty-two of February 22. Precise because this is a radio-controlled clock.


2013年2月21日木曜日

Without giving the impression that they lacked ability

I am writing a publicity article composed of interview with marketing and sales staffs of one of the top-ranking IT companies in Japan. This article has to depict how a marketing company (my client) helped the IT company to solve problems about marketing and sales. It is difficult to describe problems a company have had without giving the impression that the problems were due to their lack of ability. Especially the staffs of top-ranking companies should dislike such an impression.

2013年2月20日水曜日

It was cold day today

Yesterday I went to Niigata Prefecture and thought it was very cold in winter in Niigata as I had thought, but found that it was very cold also in Kanagawa when I got off the Odakyu train at Soubudai-mae station. It's fine but cold day today, too. It may be coldest in winter when it comes near to the end.

2013年2月19日火曜日

Went to a small village facing the Sea of Japan

Commissioned to produce a publicity article of a consulting company for house building contractors, today I visited a house building contractor, in a small village facing the Sea of Japan, located in Niigata prefecture which is famous for heavy snow in winter.
Looking at houses withstanding wind and snow, I thought that the same word "Japan" should arouse quite different images for me and people in this village.

Before visiting the house building contractor, I made arrangements with the client, having lunch at a restaurant which looks out over the Sea of Japan.

In front of Nagaoka Station of Johetsu Shinkansen.

2013年2月18日月曜日

Skills in discussions

In discussions, while there are the skills to make what we argue be admitted by those whom we argue with, there are also the skills to make those whom we argue with argue what they want to argue. To make what we argue be admitted by those whom we argue with, it will be effective to keep speaking as long as possible, to keep them silent as long as possible, to make them feel what they argue is worthless, and so on. Probably the skills to make those whom we argue with argue what they want to argue are opposite. I keep it in mind not to resort to the former skills, because the more we are aged, the less people take the trouble to correct our erroneous arguments.

2013年2月17日日曜日

Trails necessarily split into two paths and meet again

A trail which passes on the mountain ridge often split into two paths at the risen part and meet again. That is because people have two tendencies. One is to want to go up to a higher place, and the other is to want to go by easier way. When I see people's ways of thinking and acting are opposed to each other, I often remember the sight of mountain trails split on the ridge.

2013年2月16日土曜日

Cleaned the assembly hall with my neighbors

My neighborhood association, which consists of about 370 households, has a small assembly hall with a floor space of about 50 square meters.
The neighborhood association is divided into about 20 groups, to each of which about 15 households belong.
This month is my group's turn for cleaning the assembly hall, and today is the cleaning day of it.
Seven people including me participated in the cleaning. All except me were female, in their forties to seventies. They flattered me like "A man is reliable".
It was good opportunity to have communication with neighboring people usually I seldom talk with.

2013年2月15日金曜日

Worked together with a professional video cameraman

Today I for the first time worked together with a professional video cameraman, commissioned by an IT company to produce an advertising article composed of interview with its client.
I interviewed the staffs of the client company about 50 minutes, with the cameraman shooting the scene. It was difficult to extract answers which can be used in video.
Then the cameraman shot the situation he directed the interviewees to perform about 30 minutes. In order to get nice pictures, he ingeniously gave various directions to the interviewees.
I produce the article by text and pictures, and he produces the video.
I look forward to seeing the video he makes.

2013年2月14日木曜日

Went to one of the biggest IT companies in Japan

Today I went to the head office of one of the biggest IT companies in Japan, to have an interview with its employees of marketing section and sales section, for the purpose of producing an advertising article. I had a prejudice against employees of the top-ranking companies that they were too proud of being an employee of a top-ranking company. But I was relieved that they gave an interview politely to a freelance writer like me.


2013年2月13日水曜日

How to win a negotiation

I have a little negotiation to do within this month. I was thinking how I should offer my conditions. Then the spine of a book in my bookshelves came into my sight. That was "Think your business in the 'third person'" (2012) by ISHIHARA Akira, a Japanese management consultant. In this book Mr. ISHIHARA said those who had a higher viewpoint won a negotiation. By "having a higher viewpoint", he meant "able to think in a longer term, from more diverse standpoint, considering benefits and interests of more people". I tried to have a higher viewpoint as he said. He was right. I hit upon a good idea on how to negotiate.

2013年2月12日火曜日

The Investment Missile 2

Reading the textbook of macroeconomics, one of things by which I was impressed was that, in economics, buying of mutual funds is called not "investment" but "saving". I learned that investment is the activity of getting the means of production, distribution, and exchange, using the money that other people saved.

Then in economics is it called "investment" for the traders of hedge funds to buy stocks of companies?

A scholar studying behavioral finance said the real nature of all investment is Ponzi Scheme. Knowing the behavior of hedge funds which make enormous money by making economic bubble grow and collapse, such an extreme saying becomes to seem likely.

But thinking of the fact that almost no production, distribution, nor exchange is possible without investment, we cannot dissolve the nature of investment into Ponzi Scheme. To build and keep sound society, sound investment is indispensable.

Especially in the time when it becomes more and more difficult for companies to keep employing great number of people over a long period of time, almost everyone has to regard earning his or her living as "a business" and make his or her own "business plan", from the point of view of "investment".

TAKEUCHI Kenrei and AOKI Toshiyuki's book "The Investment Missile" (2010) is a great textbook for people who are not good at business and investment like me to improve our livelihood regarding making our living as our own "business" and our effort for it as "investment".

2013年2月11日月曜日

The Investment Missile

A few days ago I re-read "The Investment Missile" (2010) by TAKEUCHI Kenrei, a Japanese marketing consultant, and AOKI Toshiyuki, a Japanese certified public accountant.
Using an absurd fiction that a robot is dispatched as a director to a declining company from its main bank and coaches a female staff how to start a new business, this book teaches the readers about investment and business plan joyfully and easily.
As I am just reading Daniel Kahneman' "Thinking, Fast and Slow", I thought the idea to use a robot as a coach of investment is great. Because a robot doesn't have "System 1', it can be better at investment than a human being.
I was given a hint to break the deadlock of my life.

2013年2月10日日曜日

To Mt.Sannotoh

Today I climbed Mt.Sannotoh (1,205 m), Tanzawa.
From Bosatsu bus stop, I went up Ninotoh ridge, went down Sannotoh ridge, to Ohkura bus stop.
Even though it is Sunday, there were few people on the trail through Ninotoh ridge. It may be partly because the forestry road approaching the mountain trail is now closed because of landslide.
As the trail through Ninotoh ridge vanished here and there, I needed to pay more attention than usual to paths and topographical features. Several times I lost my way.
Although distant scenery was hazed, the sky was blue, and the view from the summit was great.



2013年2月9日土曜日

Watching "Don't Let Me Down" played at Rooftop Concert

Suddenly I felt like watching The Beatles perform their songs, I spent hours watching videos of the Beatles uploaded on YouTube. I thought again their talents were so great. Among various impressive videos, one of the most impressive was the film of "Don't Let Me Down" played at Rooftop Concert (1969). Seeing John Lennon exchange looks with Paul McCartney smiling during the performance, I was delight, thinking Paul was special for John while there was conflict between them around when the band was breaking up. Although I have no idea why I am delighted that Paul was special for John.

2013年2月8日金曜日

From a stance farthest from both bluffing and self-scorning

Recently I think it will be nice if I can face the world taking a stance farthest from both bluffing and self-scorning. Not only life will be more comfortable for me. Probably people desire to be faced by someone posturing farthest from both bluffing and self-scorning. How can I? I guess the less we are aware of our own core, the more we resort to either bluffing or self-scorning. I hope I will be able to take posture farthest from both bluffing and self-scorning by making efforts to grasp my own core always clearly.

2013年2月7日木曜日

Grasping the center-line

Recently, I noticed that I had not been able to grasp the center-line of the pen by sense perception when I wrote with a pen. In my sense perception I had only grasped the external form of pens. After I started to try grasp the center-line of a pen, I felt I was able to write more comfortably, naturally, and reasonably.

Moreover, I applied this experience to my body. I started to try grasp the center-line of my body; especially the center-line of my trunk. Then I felt I was able to sit, stand, move, more comfortably, naturally, and reasonably.

2013年2月6日水曜日

Money and individualism 2

Daniel Kahneman took up in his book "Thinking, Fast and Slow" an experiment which showed that people acted with no awareness more individualistically after they saw such a set of words as made people think of money.
There was another thing I thought about the experiment.
Although many people acted more individualistically after they saw such a set of words as made people think of money, some people should act more altruistically after they saw the same set of words.
Was there any significant difference between those who acted more individualistically and more altruistically after seeing the money-reminding set of words? Especially, was there a significant difference about how they earned, how much they earned, and how long they had earned?
Some success philosophy books argue that although individualistic thoughts and behaviors may bring us a certain amount of money in short term, it is altruistic thoughts and behaviors that bring us an enormous amount of money in long term.
Can this argument be supported by the research about the difference on money making behaviors and performance between those two kinds of people?

2013年2月5日火曜日

Money and individualism

At the seminar on economics for business persons, we are now reading Daniel Kahneman's "Thinking, Fast and Slow" (Japanese edition).
One of the interesting experiments taken up in this book was an experiment which showed that people acted with no awareness more individualistically after they saw a set of words which made people think of money.
It is frightening that we can not be aware of under what influences our thoughts and behaviors are determined. I despise the idea that pursuing profits should be despised.
I had thought I respected money after due consideration of the negative side of money. After reading about the experiment, I thought I needed to check again whether I was not influenced negatively by money.

2013年2月4日月曜日

About chain of vengeance

Probably there are not so many people who can restrict their own behaviors purely according to moral codes. Most of people restrict their own behaviors because of fear of sanctions, including personal sanctions and public sanctions. Personal sanctions contain sanctions by violence. Without fear of sanctions by violence from other people, people would more frequently take behaviors which infringe justice.
It depends on how perfectly the government can realize justice whether people have to actually resort to violence to protect themselves and their family or restore their deprived rights.
I don't think it is proper to resort to inflict vengeance by violence in a country like Japan where a measure of public order is kept. But I can't entirely deny the properness of vengeance by violence in the circumstances where justice is hardly realized by the government, although vengeance may result in endless counter-vengeances.

2013年2月3日日曜日

Rationality and Life


YAMAMOTO Shichihei(1921-1991) depicted, in his book "Imperial Japanese Army from the view point of a lower-grade officer"(1976), how short the imperial Japanese forces were of clear goals, strategies, and functional organizations.

According to YAMAMOTO, the imperial Japanese forces were the organizations which excessively neglected rationality, and too many soldiers had to die in vain because of the shortage of rationality.

YAMAMOTO also depicted that many of the officers of the imperial Japanese Army were hollow as individuals.

Reading YAMAMOTO's descriptions and analyses, I could not help remembering Ayn Rand's words about rationality and life.

If Rand had known the realities about Imperial Japanese Army, she would have thought its realities were the proof of her argument about rationality and life.


2013年2月2日土曜日

"Imperial Japanese Army from the view point of a lower-grade officer"

I recently read YAMAMOTO Shichihei(1921-1991)'s "Imperial Japanese Army from the view point of a lower-grade officer", (1976).

The author is a famous Japanese conservative critic, who was born from Christian parents and baptized at 16 years old, conscripted at 21 years old, served in the Japanese Army as field artillery officer in the Philippines, saw the end of the war at 23 years old, and locked up in a concentration camp in Manila until 1947.

Reading his experience as a lower-grade officer under the command of incompetent cadre and analysis about the weakness of Japanese society, I was frightened of being a member of Japanese society.


2013年2月1日金曜日

Al Jazeera

Today I saw for the first time Al Jazeera's program on its streaming website in English, for the task of English training course.
I had a prejudice that Al Jazeera is broadcasting one-sidedly to Arabian society.
But I can't distinguish Al Jazeera's news program from BBC's news program.
BBC is still respected in Japan as the model of fair journalism.
I felt the same aspiration for fair report in Al Jazeera's program as BBC's program.
 
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